Driving a New Mandate
CATEGORY2d Animation, Animation, Art Direction, Motion Design
I was hired by Point Blank creative to develop a series of short animations for the Cope 378 union. It was designed to inform unionized ICBC workers of the benefits of collective bargaining. Originally intended as an internal campaign, the animation proved so popular with the client that they ended up going public.
I was creative lead on the first two videos, doing most of the planning and animation myself. I brought on the talented Lisa Wilson as a character designer.
Lisa later took the reins for a 3rd video in the series, along with animator John Oman.
Driving a New Mandate for ICBC Workers