Drop the Pop
CATEGORYConcept Design, Storyboarding
Yellowknife-based Artless Collective approached me to collaborate on a Mad-Max inspired PSA for Drop the Pop NWT, a program that encourages schools and communities in the arctic to stop drinking sugary beverages.
In order to pitch an epic and ambitious concept for Drop the Pop, a complete storyboard and animatics were created based on a script developed by the team at Artless. The storyboards were also later used as a reference document during production to handle the coordination and sharing of assets among a remote team of animators.
More on the Making of Drop the Pop here.